The concept of "sURL" is artificial and comes from the two words short and URL (Uniform Resource Locator). An analogue of the acronym URL is also the word "link". Together, these two words form the term surl, shortener for long URLs. This concept is the basis of the name of the link shortener - Surl.li. From this point of view, sURL is a short name for a compressed link, on the other hand, it is a proper common noun for a short link service. Surl.li is not just a link shortener, it is an analogue of a shortener from Google. Today it is a service where a user can shorten a link in one click, get statistics, and also take full control of the URL shortening process. The client is given access to the personal account of the service (* is under construction).