Url: https://www.routledge.com/Customer-Relationship-Management-The-Foundation-of-Contemporary-Marketing-Strategy/Baran-Galka/p/book/9781138919525?srsltid=AfmBOoq4R-CkM8mCb-LaUeoIyLB5C5xu3bwoJvV4jMuiKfMVOXK6IDJE
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